Key Concepts

Media Forms

Media comes in a variety of different forms, this includes magazines, newspapers (tabloids), films, advertisements, posters and social networking provides a tonne of media with videos and pictures galore.

Institutions 

There are two types of institution regarding forms of media, they are conglomerate and independent. Conglomerate is a multinational corporate company which controls several variations of subordinates that focus on independent areas of media. Whereas for independent companies they revolve around one name, have no subordianates and only represent a few artists usually set up to do collaborations with other artists under different labels.

Genre

Genre is the type of film which is being represented to the audience for example, horror (The Omen), comedy (Happy Gilmore), action (Fast and Furious), thriller (The Girl With The Dragon Tattoo) and romance (The Fault In Our Stars). These are the main types of genres however these can split into sub-genres like rom-com (50 Days Of Summer) or a thriller/horror (You're Next).

Representation

Representation is how the movie's meaning is displayed through the use of shots (different angles), composition, props, lighting, and sound to bring a specific atmosphere into the film and make it immersive. For example in a horror movie the lighting is darker than what the lighting would be in a comedy because the atmosheres are completely different in how they represent the story.

Audience

Audience is who the film is aimed at, this can be absolutely anyone or any type of person but specifically to a certain group or set standard of people. In terms of marvel movies they are aimed at parents who have young kids whereas a drug-fuelled ethically wrong business film like The Wolf of Wall Street is aimed at the middle and working class people because it represents both sides of living.

Ideology

An ideology is in orthodox, a way of thinking. The ideology behind a film represents the worldview it is supposed to give, the message it sends you. Whether that be on morales, philosophy, humour, religion, therefore any number of things can be an ideology. 

Narrative

The narritive is how the story is told, through a third person perspective, chronologically, in depth or with a certain way of doing things such as describing characters or setting.