Audience Types

Audience Types

1. The Birds (1963) is a horror made by Alfred Hitchcock. The specified target audience this film is aimed at is American/British, males and female adults either working class or middle class. It would be aimed more at working classs due to the low key characters in the film, this horrific situation happening in the lives of everyday people makes it relatable to the working class. The one reason for it being aimed at adults is because of the frightening scenes that occur which include quite a lot of gore, for example when the birds start attacking school children. This is a shocking scene especially when a child falls and the other kids start trampling over her while the birds peck away at her face. There is a romantic aspect to the plot but that does not challenge the genre of the film, in fact it only makes the film appeal to females who might enjoy the hopeless romance.

2. It has a lot of American characters in it but there is one British elderly lady which people in the UK can identify with because of her accent mainly, she differs from everyone else and her intelligence concerning agriculture. She is seen as knowledgeable and upper class compared to the Americans who reside in this part of the countryside as working/middleclass, however the rural area is similar to the scenery usually associated with Britain as an island.

In terms of imagery and style, there is foreshadowing at the beginning of the movie because the main character works in a bird shop and the second main character uses audacious language referencing to her background. Shocking moments when the birds attack have really close up shots of the violence and erratic movements of the birds convey some fantastic imagery to show how powerful the birds are in numbers. This indicates the danger and power of the birds, also this is emphasised by the art style as it's done in 16mm film, this means no special effects were used.

Unfriended is a horror movie, except this is a modern take on paranormal attacks through the use of Skype. The target audience is suburban teens, the focus is on technology and how it has the capability to destroy a person's life through cyber bullying. Focus is on modern age teens.